Everthing is fair during the crisis

 

The Chancellor Angela Merkel is found in underwear in an ad campaign on a panel of 100 m2 deployed in Berlin, Germany.

Has anyone ever seen the Chancellor Merkel in bra and panties? Well, now a lot of Germans have and we can bet that she is not too happy about that. Merkel's office isn't exactly jumping with joy over the whole thing and they do not want to make comments about that. We can say that Angela Merkel is well represented in underwear with some members of the gouvernment, also in underwear, boxers for the man. It seems that the Chancellor is very humorous as she has not yet removed this ad campaign.

It's part of an underwear company's advertising campaign urging consumers to trade in their old wear for a discount on new ones. And it is certainly eye-catching! The slogan? « The country needs new undies. » It's a play on the advertising campaign like encouraging people to trade their old cars. Only we're hoping that won't be reusing the underwear like the cars.... because that's just not sanitary!!

In time of crisis, everything is fair to boost the customers' consumption.

Marie-Ange Louis